We understand and respect your concerns about the privacy of your personal information. Because of this and because trust is the main building block of our business, we wish to explain some of the key principles underpinning this Policy. This Policy is intended to attain the following objectives:
- ensure that you understand what kind of information about you we collect with your permission;
- explain what we do with such information; and
- hold us accountable for protecting your rights and your privacy under this Policy.
Personal Information We Collect
As used in this Policy, “personal information” is understood as all data that relates to an identifiable human being whose identity is apparent, or can reasonably be inferred, from the data.
Our website does not collect your personal information, with the exception of your IP address and certain information collected by Google Analytics, as will be explained below. In addition, our website may be detecting non-personally identifiable geo-location information to optimize our service, however our website does not collect your precise geo-location or associate the detected geo-location data with a specific user. We do not sell your personal information to advertisers or other third parties. In certain instances, we may request your email address to communicate with you. If this happens, your email address will only be used to communicate with you and deleted upon your request.
Use of IP Addresses and Browser Settings
When you visit our website, we register the IP address and browser settings of your computer or other device. The IP address is the numerical address of your computer or other device used to visit our website. Browser settings can include the type of browser you use, browser language and time zone. We collect this information so that we can trace the computer or device used in cases of misuse or unlawful actions in connection with visits to or use of our website. Moreover, we may collect this information for various internal business purposes, such as:
- generating statistics;
- measuring traffic and popularity of content areas;
- gathering broad demographic data for prospective advertisers;
- identifying usage trends and expanding our business activities;
- general data analysis and administering our site and affiliated sites;
- improving or modifying our website, developing new services and functionality; and
- complying with applicable legal requirements and legal process, requests from governmental authorities, relevant industry standards and our internal policies.
We may also use your IP address and browser settings in other manners and for other purposes for which we will provide specific notice on this website at the time of collection. We may use or disclose your IP address and browser settings for any legitimate purpose to the extent permitted by applicable law.
We use a tool commonly known as “Google Analytics”, an industry standard analytics tool operated by Google, to collect information about use of our website. We also rely on Google Analytics for purposes of display advertising and personalized advertising, as such terms will be explained below. Google Analytics collects information such as how often users visit our website and what other sites they visited prior to reaching our website. We use the information we obtain from Google Analytics for the purposes of improving our website.
A cookie is a small file placed on your computer or other device when you visit a website that can be understood by the website that issued the cookie. We and Our Partners (as such term is explained in the next section) use the information collected by cookies to remember who you are to log you in and your preferences, to serve content tailored to your needs or interests and to assess how our website is used. You can accept or decline cookies through your browser settings. To learn more, please look at the cookie settings available in your specific web browser(s).
Display Advertising (Also Known as Third-Party Advertising) on Our Website
We may allow third parties, including carefully selected ad networks and business partners of TheSoul Publishing (henceforth, “Our Partners”), to display advertising on our website. Because of that, our website may display advertisements from Our Partners that link to websites of Our Partners. We cannot control or be held responsible for privacy practices and content of Our Partners. We encourage you to read their privacy policies to find out how they collect and process your personal information.
In addition, some of Our Partners may recognize your computer or device through cookies or other technologies each time they send you an online ad. This enables them to understand where you, or others who are using your computer or other device, saw their advertisement and to deliver ads that they believe may be of interest to you.
We may disclose your IP address and other information about you:
- as part of the sale of one of our websites to another company;
- to protect and defend the rights and property of TheSoul Publishing Group (including with respect to enforcing our Terms and Conditions); and
- when required by law, a governmental authority or by a court order.